Sports Grounds Safety Authority

Bringing alive the world of Safety

The SGSA is the UK Government’s expert body on sports ground safety, with a mission to ensure that all spectators can enjoy sport in safety.

We were asked to create an animation, script and visual style that would cut through the often staid approach to ‘Safety’ communication, and clearly highlight how much has changed since the Hillsborough disaster.

A distinctive and fluent animation brings to life the world of sports safety, the current challenges and the work of the SGSA, and was successfully used to communicate ‘Spectator Safety in a Changing World’ at their annual conference.